
.:: Speech
hanya se-sederhana berbagi all about graphic design, blog ini tercipta..
Apabila sebagian grafis mengandung content suatu identitas brand tertentu, mohon mengabaikan informasi yg terkandung di-dalamnya karena sama sekali tidak ada maksud yg lain selain untuk kepentingan mempelajari case atau contoh..
If some content graphic contained an identity brand certain, please ignored information that was contained inside because only as the case to be studied or only for example
::fendi.a.widhiatmoko@gmail.com
mohon maaf blog ini masih "under construction" alias blom siap dipublish.. okay?
.:: Hi Graphic Designer!!
Guyzz..butuh Freelancer Graphic Designer neh, tertarik? kirim profil singkat kamu ke dc.syndicate@gmail.com berikut portofolio terbaik kamu. As Soon As Posible [ditunggu sampai 1 Desember 2008]
20.10.08
CASE : Ilustrasi Hiperbola Nokia 5320 XpressMusic

16.10.08
15.10.08
EVENTS : 1st ASIAN BEACH Games

Tutorial : Proses Desain, Creative Briefs
Successful graphic design is dependent on a well-executed plan. Developing a design brief is an important part of creative planning that helps both the client and the designer focus on the critical aspects of a design project. This section shows the steps in the process and outlines the fundamentals of a good creative brief.
Step 1.
Purpose:Outline the purpose of the creative "tentukan tujuan project kreatifnya!!"
Goals:Provide a clear statement of objectives, with priorities "tentukan komunikasi yg tepat untuk iklan anda!, skala prioritas komunikasi anda akan menentukan mudah tidaknya pesan anda ditangkap oleh audience"
Target Audience:Define, characterize and prioritize the target audience "visualisasikan promo anda sesuai segment!"
Selling points:Outline the unique benefits, features and product selling points to be communicated visually and in the copy. "tunjukkan selling point dengan jelas!
Ad copy:Include rough draft of text or rough copy to be rewritten by copywriter
Tone of ad:Visual style guideline and preferences "biasanya klien memiliki corak yg unik supaya terlihat berbeda dari kompetitor, jadi pahami itu!!"
Ad Content:Outline photography, art direction, or stock imagery requirements, and indicate the illustration or support graphics that may also be required "Illustrasi kadang dibutuhkan untuk membuat visual promo anda lebih hidup... objek bisa berupa model, kartun, gadget, produk, dll"
Brand Values:Define the known and understood values of the company "Pasti!! mengertilah karakter brand klien anda..."
Competition: Outline major competitors and their marketing efforts "terkadang diperlukan komunikasi yg kompetitif untuk menunjukkan keunggulan produk klien dari kompetitornya"
Approval process: Establish dates for feedback at various intervals in the process i.e.; approval of rough conceptuals, semi-final versions, and final creative approval "buat timeplan setiap pekerjaan anda.. mulai dari ide, draft design, hingga final preview"
Specifications: Provide magazine specs and deadlines
Step 2.
Recap with the client our understanding of goals; e.g. what they want to convey to their target market and how they want to say it.
Step 3.
Review client marketing materials and compare with their competitors.
Step 4.
Prepare a quote with specifics in addition to budgets and timelines.
Step 5.
Begin developing conceptuals.
Step 6.
Send first round of rough concepts to the client for feedback.
Step 7.
Make modifications based on feedback.
Step 8.
Send revised conceptuals for client approval.
Step 9.
Upon approval, create print-ready digital output, and output prepress proof.
Step 10.
Upload printable PDFX to magazine.
13.10.08
DESAIN : Ajarin Desain
CASE : Google Chrome Dianggap Ga Kreatif



12.10.08
Kamus : Vector VS Bitmap
11.10.08
Events : “Captive Your Audience with Colour”

NGGAK CUMA ILMU AJA YANG BISA KAMU DAPETIN, BAKALAN ADA HADIAH DAN GAMES MENARIK LHO. TEMPATNYA TERBATAS BANGET, JADI BURUAN DAFTAR. SIAPA CEPAT, DIA DAPAT. SAMPAI BERTEMU DI SANA!
Rabu 22 Oktober 2008 pkl. 18.00 - selesai Function Room Lt.2 Toko Buku Gramedia Matraman Jl. Matraman Raya no 46 - 50.
Fee Rp 50.000 (incld. snack, sertifikat, goodie bag, materi seminar, voucher senilai Rp. 100.000 persembahan PANTONE) Transfer ke rekening PT. Concept Media BCA cabang Mall Taman Anggrek No. 467 30 20 456
Reservasi: Dewi (Concept) 021. 831 71 06 Yuni (Pantone) 021. 448 36 868/021. 98 28 60 99
Pembicara: DJOKO HARTANTO Publisher Majalah Concept, BabyBoss, dan ALiA, serta principal Biro Desain Kineto. Djoko memiliki pengalaman 10 tahun di dunia desain grafis melayani klien-klien multinasional seperti Nestlé, St. Regis, Westin, Hilton, dan Ciputra. Dalam kesempatan ini beliau akan membagikan trik praktis menggunakan warna untuk memikat audience Anda
hmmm... ditunggu seminar semacem ini di Surabaya ...:)
.:: Hot Stuff
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